PROJECT TYPE: Exhibit Concept | Brand Identity
ROLE: Designer | Illustrator
The Stoop is a multimedia storytelling exhibit that explores how Baltimore residents adapted to a period of social distancing and found creative ways to safely stay connected to one another.
The brand identity represents the name with a serif wordmark where the o’s evoke people leaning towards one another. A stylized illustration of a Baltimore stoop in a vibrant color palette is used to build out the visuals of the brand. The primary color palette is a range of pinks and oranges, with soft greens used as secondary colors. This was all formed into a brand guideline, which helped in developing a system of templates for a marketing campaign and products to be sold at the museum shop.
The Stoop exhibit key art
Bus stop advertisement mockup for exhibit
Billboard advertisement mockup for exhibit
Mug mockup featuring stoop key art
Mug mockup featuring the stoop logo
