PROJECT TYPE: Brand Identity
ROLE: Designer | Illustrator
The goal of this project was to create branding for the 2036 Summer Olympics for a selected city—in this case, Budapest. In researching Budapest, I came to three key elements to incorporate to the branding: the city’s iconic Széchenyi Chain Bridge connecting Buda and Pest over the Danube River; elaborate mosaics and stained glass found throughout the city, which inspired the patterns and bright color palette used throughout; and Art Nouveau style architecture which led me to the typeface. Branding included a logo depicting the city’s iconic bridge, and set of icons to be applied to tickets, deck passes, and signage.
Budapest 2036 logo with photo of the city
Mosaic-style icons for a selection of Olympic sports
ID badge mockups
